NBT #9: Why Your PR Budget is Going Down the Drain
Plus, how to tell the difference between a great PR agency and a terrible PR agency.
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NBT #8: The Day We Broke Venmo
Back in the day when nobody in NYC had ever heard of Venmo, we were trying out all sorts of shenanigans to get people's attention. Here are a few wild things we tried that were non-scalable and non-lazy.
NBT #7: Top 7 Website Mistakes
Plus, my favorite websites lately.
NBT #6: Bullet-Proof Brand Brief
Plus, the stuff you won't find anywhere else.
NBT #5: Brief or Bust
Plus, the worst rebrand experience I ever had.
NBT #4: Stop Signing Annual Contracts
Plus, high-level thoughts on CRM systems.
NBT #3: Don't Hire Specialists
Plus, qualities to look for in your first hires.
NBT #2: How Ignoring Emotions Can Cost You Big Time
Plus, the worst investment I ever made.
NBT #1: The Top 5 Marketing Mistakes Startups Make
Plus, why I often tell people not to hire me full-time.