NBT #6: Bullet-Proof Brand Brief

Plus, the stuff you won't find anywhere else.

If you Google "How to write a brand brief," you'll find plenty of templates and examples. However, I have found that there are a few secret components and practices that really help make your brand brief a useful reference document rather than a one-time output that sits on the G-drive shelf.

The best brand briefs allow anyone on your team – product mana…