NBT #9: Why Your PR Budget is Going Down the Drain
Plus, how to tell the difference between a great PR agency and a terrible PR agency.
"I hate our PR agency!" I hear this all the time from startup founders, and I generally just keep my mouth shut and nod empathetically. However, I often silently wonder how much of it is the PR agency's fault and how much is the founder's lack of experience or competence in managing a PR agency.
Most of the time, it's the founder's fault.
Mistake #1: Not …
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