NBT #9: Why Your PR Budget is Going Down the Drain

Plus, how to tell the difference between a great PR agency and a terrible PR agency.

"I hate our PR agency!" I hear this all the time from startup founders, and I generally just keep my mouth shut and nod empathetically. However, I often silently wonder how much of it is the PR agency's fault and how much is the founder's lack of experience or competence in managing a PR agency.

Most of the time, it's the founder's fault.

Mistake #1: Not …